LIQUID CRYSTAL TELEVISION • The illustrations and on-screen displays in this operation manual are for explanation purposes and may vary slightly from the actual operations. • Menu items that are not selectable are grayed out. IMPORTANT: To aid reporting in case of loss or theft, please record the TV's model and serial numbers in the space provided.
DECLARATION OF CONFORMITY: SHARP LIQUID CRYSTAL TELEVISION, MODEL LC-37D90U This device complies with Part 15 of the FCC Rules. Operation is subject to the following two conditions: (1) This device may not cause harmful interference, and (2) this device must accept any interference received, including interference that may cause undesired operation.
DEAR SHARP CUSTOMER Thank you for your purchase of the Sharp Liquid Crystal Television. To ensure safety and many years of trouble-free operation of your product, please read the Important Safety Instructions carefully before using this product. IMPORTANT SAFETY INSTRUCTIONS Electricity is used to perform many useful functions, but it can also cause personal injuries and property damage if improperly handled.
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IMPORTANT SAFETY INSTRUCTIONS • Water and Moisture — Do not use this product near water - for example, near a bath tub, wash bowl, kitchen sink, or laundry tub; in a wet basement; or near a swimming pool; and the like. •...
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IMPORTANT SAFETY INSTRUCTIONS • Outdoor Antenna Grounding — If an outside antenna is connected to the television equipment, be sure the antenna system is grounded so as to provide some protection against voltage surges and built-up static charges. Article 810 of the National Electrical Code, ANSI/NFPA 70, provides information with regard to proper grounding of the mast and supporting structure, grounding of the lead-in wire to an antenna discharge unit, size of grounding conductors, location of antenna-discharge unit, connection to grounding electrodes, and requirements for the grounding electrode.
Supplied accessories Make sure the following accessories are provided with the product. Remote control unit ( g 1) Page 8 Cable Clamp ( g 1) Page 7 NOTE • Always use the AC cord supplied with the TV. “AAA” size battery ( g 2) Page 8 Cable tie ( g 1) Page 7...
QUICK REFERENCE STOP! To safely remove the AQUOS television from the box • It's best to use 2 people to remove the AQUOS television for stability. • Lift onto installation location as the diagram illustrates. Ventilation & Cleaning Tips Keep your AQUOS television in a well ventilated area and make sure not to place it by a heat source or use near water.
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IF THE UNIT DOES NOT POWER ON - UNPLUG THE AQUOS TELEVISION FROM THE OUTLET AND REPEAT THE INSTALLATION STEPS. IF YOU STILL ENCOUNTER NO POWER, PLEASE CONTACT US AT 1-800-BE-SHARP. Please refer to the BASIC ADJUSTMENT SETTINGS SECTION for EZ Setup and basic channel setup functions and USING EXTERNAL EQUIPMENT SECTION for other device connections (DVD, VCR, AUDIO, etc) in your AQUOS operation manual.
Part names TV (Front) Volume buttons (VOL l / k ) Remote control sensor NOTE *OPC: Optical Picture Control (See page 24.) **See page 14 for TV status indicator. Channel buttons (CH s / r ) INPUT button OPC sensor* OPC indicator* POWER indicator**...
Part names Remote control unit NOTE • When using the remote control unit, point it at the TV. TV POWER: Switches the TV power on or enters standby mode. (See page 14.) DISPLAY: Displays the channel information. SOURCE POWER: Turns the power of the external equipment on and off.
Preparation Using the remote control unit Use the remote control unit by pointing it towards the remote control sensor on the TV. Objects between the remote control unit and the remote control sensor may prevent proper operation. Cautions regarding the remote control unit •...
Watching TV Simple operations for watching a TV program POWER indicator OPC indicator TV POWER (On/Standby) TV status indicator (POWER) Lighting (Blue) OFF/Standby Lights off Turning on the power Press POWER on the TV, or TV POWER on the remote control. •...
Watching TV Initial setup When you turn on the TV for the fi rst time, it will automatically memorize the broadcasting channels where you live. Perform the following steps before you press TV POWER on the remote control unit. Insert the batteries into the remote control unit. (See page 8.) Connect the antenna cable to the TV.
Watching TV Simple button operations for changing channels You can change channels in several ways by pressing AIR or CABLE to select the antenna and then following one of the methods below. Method 1 Using CH r / s on the remote control unit or on the Method 2 1 Press FLASHBACK to switch to the previously tuned channel.
Watching TV Simple button operations for changing volume/sound Changing the volume You can change the volume on the TV or on the remote control unit. Using VOL k / l • To increase the volume, press VOL k . • To decrease the volume, press VOL l . Volume adjustment NOTE •...
Watching TV Setting MTS/SAP stereo mode The TV has a feature that allows reception of sound other than the main audio for the program. This feature is called Multi-channel Television Sound (MTS). The TV with MTS can receive mono sound, stereo sound and Secondary Audio Programs (SAP).
Basic adjustment settings Menu operation buttons Use the following buttons on the remote control to operate the menu. MENU: Press to open or close the menu screen. a/b/c/d: Press to select a desired item on the screen or adjust a selected item. ENTER: Press to go to the next step or complete the setting.
Basic adjustment settings EZ Setup You can run EZ Setup again, even after setting up the preset channels. Language setting Select from among 3 languages: English, French and Spanish. Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “EZ Setup”, and then press ENTER.
Basic adjustment settings Channel memory setting Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “CH Setup”, and then press ENTER. • If you already set the Secret No., input the 4-digit secret number here.
Basic adjustment settings Favorite channel setting This function allows you to program 4 favorite channels, in 4 different categories. By setting the favorite channels in advance, you can select your favorite channels easily. Using FAVORITE CH on the remote control unit Select the channel you want to register as a favorite channel.
Basic adjustment settings Picture adjustments Adjusts the picture to your preference with the following picture settings. Press MENU and the MENU screen displays. Press c / d to select “Picture”. Press a / b to select a specifi c adjustment item.
Basic adjustment settings Advanced picture adjustments This TV provides various advanced functions for optimizing the picture quality. Press MENU and the MENU screen displays. Press c / d to select “Picture”. Press a / b to select “Advanced”, and then press ENTER.
Basic adjustment settings Sound adjustment You can adjust the sound quality to your preference with the following settings. Press MENU and the MENU screen displays. Press c / d to select “Audio”. MENU [ Audio ] Audio Treble [ 0] Bass [ 0] Balance...
Basic adjustment settings Power Control Power control setting allows you to save energy. No signal off When set to “Enable”, the power will automatically shut down if there is no signal for 15 minutes. Press MENU and the MENU screen displays. Press c / d to select “Power Control”.
Basic adjustment settings Digital Setup This setting allows you to optimize the settings of Digital broadcasting. Audio Setup You can output digital audio to an AV amplifi er or similar device whose DIGITAL AUDIO INPUT terminal is connected to the DIGITAL AUDIO OUTPUT terminal on the TV.
Using external equipment You can connect many types of external equipment to your TV like a DVD player, VCR, Digital TV tuner, PC, HDMI equipment, game console or camcorder. To view external source images, select the input source from INPUT on the remote control unit or on the TV.
Using external equipment Connecting a DVD player or a Digital TV STB (Air or Cable) You can use the INPUT 1, INPUT 2 or INPUT 5 terminals when connecting to a DVD player, a Digital TV STB (Air or Cable) and other audiovisual equipment. When using component cable.
Using external equipment Connecting HDMI equipment You can use the INPUT 3 or INPUT 4 terminal when connecting HDMI equipment. HDMI cable (Commercially Displaying an image from HDMI equipment To watch an HDMI equipment image, select “INPUT3” or “INPUT4” from “INPUT SOURCE”...
Using external equipment Connecting a PC Use the INPUT 5 terminal to connect a PC. RGB/DVI conversion cable (commercially available) Ø 3.5 mm stereo minijack cable (commercially available) PC with analog RGB terminal NOTE • Refer to page 70 for a list of PC signals compatible with the TV. •...
Using external equipment Connecting D-VHS decks/AV-HDD recorder/Blu-ray Disc recorder/ Digital STB/Digital TV/HDV camcorder (i.LINK connection) About i.LINK i.LINK is an interface connection using a serial transfer system and is able to transfer multimedia data, such as digital images and digital sound, between devices that have i.LINK terminals.
Using external equipment Setting the input source (i.LINK) If you want to receive an analog signal from the i.LINK device, you need to also use INPUT 1, INPUT 2, INPUT 3, INPUT 4 or INPUT 5 to connect the i.LINK device to the TV and follow the steps below to designate the INPUT you are using.
Using external equipment Setting the Recording Mode (i.LINK) The function for automatically adjusting the recording mode of connected i.LINK devices can be turned on or off. Since most of the currently available i.LINK devices automatically recognize the transfer rates of the pictures and sound being recorded and control the recording mode accordingly, you should always set this Mode to “Pass through”...
Using external equipment Selecting an i.LINK device In order to control an i.LINK device from the TV, you must fi rst choose the i.LINK device to be controlled. One i.LINK device can be chosen from up to 16 i.LINK connected decks. All i.LINK devices connected with i.LINK cables should automatically appear in the selection screen.
Using external equipment Controlling an i.LINK device An i.LINK compatible device can be controlled from the TV using the i.LINK control panel on the screen. • The steps in “i.LINK Setup” on pages 34 and 35 need to be completed beforehand. •...
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Using external equipment i.LINK control panel (HDV camcorder - Video mode) Cassette inserted Current operation Type of i.LINK device STOP 00:01:32 STOP Function selected Tape Counter with the cursor i.LINK control panel (HDV camcorder - Camera mode) Cassette inserted Type of i.LINK device CAMERA 00:01:32...
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Using external equipment NOTE • IEEE1394 is the IEEE's international standard. • i.LINK and the i.LINK logo are registered trademarks of Sony Electronic, Inc. • A copy protection technology is used on i.LINK devices that incorporate copyright protection. This technology has received the approval of the Digital Transmission Licensing Administrator (DTLA), an organization that administers copyright protection technologies.
Using external equipment Automatic input switching to i.LINK Input mode can be set to automatically switch to i.LINK when an i.LINK device connected to the TV is played. Press MENU to display the MENU screen. Press c / d to select “Digital Setup”. Press a / b to select “i.LINK Setup”, and then press ENTER.
Using external equipment Recording digital programs with AV-HDD recorder/Blu-ray Disc recorder Before commencing this procedure, the steps in “i.LINK Setup” on pages 34 and 35 need to be completed beforehand. Please also refer to the operation manual of the AV- HDD recorder/Blu-ray Disc recorder to be used with this TV.
Using external equipment Capture and playback video with an HDV camcorder You can enjoy video and sound from an HDV camcorder on the TV. An HDV camcorder can send a “DV format” signal as well as an “HDV format” signal. The TV is only capable of playing back an “HDV format”...
Using external equipment DTVLink When the TV is connected to an i.LINK device such as a digital STB/digital TV via the i.LINK cable, you can view the On-Screen Display of the connected i.LINK devices on the TV if the device supports this function. DTVLink also allows you to control the connected i.LINK devices using the TV's remote control without displaying the i.LINK control panel.
Useful adjustment settings Input Skip This setting allows you to skip the HDMI/DVI Input on the Input Selection operation. Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “Input Skip”, and then press ENTER.
Useful adjustment settings Auto Sync. adjustment (for Analog PC input mode only) For automatically adjusting the PC image. Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “Auto Sync.”, and then press ENTER.
Useful adjustment settings Reset If complex adjustments are made and the settings cannot be restored to normal, you can reset the settings to the factory preset values. Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “Reset”, and then press ENTER.
Useful adjustment settings Input Select Selecting input source Use this menu to select the input source. Press INPUT. • A list of selectable sources appears. Press INPUT again to select the input source. • An image from the selected source automatically displays.
Useful adjustment settings Input Label Lets you set the input terminal displayed when using the INPUT SOURCE menu or channel display. Press INPUT to select the desired input source. Press MENU and the MENU screen displays. Press c / d to select “Setup” Press a / b to select “Input Label”, and then press ENTER.
Useful adjustment settings View Mode for 4:3 Programs Press VIEW MODE. • The View Mode menu displays. • The menu lists the View Mode options selectable for the type of video signal currently being received. Press VIEW MODE or a / b while the View Mode menu is still on the screen.
Useful adjustment settings Screen size images. Input signal Keeps the original aspect ratio in a full screen display. Input signal 16:9 View Mode (for PC input mode) View Mode You can select the screen size. Normal NOTE Zoom • Connect the PC before making adjustments. (See page 32.) Stretch •...
Useful adjustment settings AV MODE AV MODE gives you 7 viewing options to choose from to best match the surrounding environment of the TV, which can vary due to factors like room brightness, type of program watched or the type of image input from external equipment.
Useful adjustment settings Digital Noise Reduction Produces a clearer video image. Press MENU and the MENU screen displays. Press c / d to select “Option”. Press a / b to select “Digital Noise Reduction”, and then press ENTER. Press a / b to select the desired level, and then press ENTER.
Useful adjustment settings Color System Select the optimum color system to receive. (Auto, NTSC, PAL-M, PAL-N) Press MENU and the MENU screen displays. Press c / d to select “Option”. Press a / b to select “Color System”, and then press ENTER. Press a / b to select the video signal system compatible with your equipment, and then press ENTER.
Useful adjustment settings Closed Captions and Digital Closed Captions Your TV is equipped with an internal Closed Caption decoder. It allows you to view conversations, narration and sound effects as subtitles on your TV. Closed Captions are available on some TV programs and on some VHS home video tapes at the discretion of the program provider.
Useful adjustment settings Caption Setup This function allows you to adjust the closed caption screen appearance to suit your preference. Press MENU and the MENU screen displays. Press c / d to select “Option”. Press a / b to select “Caption Setup”, and then press ENTER.
Useful adjustment settings Secret number setting for parental control (AV input mode only) Allows you to use a secret number to protect certain settings from being accidentally changed. IMPORTANT: Three conditions must be met to enable the V-Chip (see pages 56 to 61): 1 Secret No.
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Useful adjustment settings Changing the secret number Allows you to change your current secret number. Repeat steps 1 to 3 in Setting a secret number. • The secret number setting menu displays. Input the 4-digit secret number by using 0–9. Press a / b to select “Secret No.”, and then press ENTER.
Useful adjustment settings Parental control (setting V-CHIP level) V-CHIP is an electronic fi ltering device built into your TV. This tool gives parents a great degree of control over broadcasts accessed by their children. It allows parents to select programs judged suitable for child viewing while blocking ones judged not suitable.
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Useful adjustment settings Voluntary movie rating system (MPAA) Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “Parental CTRL”, and then press ENTER. • The secret number setting menu displays only when “Secret No.”...
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Useful adjustment settings Canadian Rating Systems • The TV rating systems in Canada are based on the Canadian Radio-Television and Telecommunications Commission (CRTC) policy on violence in television programming. • While violence is the most important content element to be rated, the structure developed takes into consideration other program content like language, nudity, sexuality and mature themes.
Useful adjustment settings Canadian English ratings Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “Parental CTRL”, and then press ENTER. • Secret number setting menu displays only when “Secret No.”...
Other viewing options Viewing a list of channels You can view a list of all currently available broadcast channels. Press CH LIST. • A list of all channels (Air or Cable) currently available will be displayed. Air/Cable CH LIST CH. Number 2.10 (Example) Channel List Screen for Air Broadcasts...
Other viewing options Freezing images Allows you to capture and freeze a moving image that you are watching. Press FREEZE. • A moving image is captured. Press FREEZE again to cancel the function. NOTE • When this function is not available, “No displaying still image available.”...
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Other viewing options Manufacturer codes REMOTE CONTROL CODE VCR BRAND DVD/LD BRAND NUMBER CATV/SAT BRAND NOTE • Numbers marked with * are SAT codes, all others are CATV codes. AUDIO BRAND REMOTE CONTROL CODE NUMBER REMOTE CONTROL CODE NUMBER REMOTE CONTROL CODE NUMBER...
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Other viewing options Cable control buttons When the FUNCTION is set to CBL/SAT, the cable converter connected to the TV can be operated using 1 to 4. SOURCE POWER Turns the cable converter power on and off. 0–9 Press a button (or buttons) that corresponds to the channel that you wish to watch.
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Other viewing options VCR control buttons The remote control unit button will function as follows when the FUNCTION of the remote control unit is set to VCR. • Press INPUT until the input connected to the VCR is selected. The following 1 to 8 can be used to control the VCR.
• Installing the TV requires special skill that should only be performed by qualifi ed service personnel. Customers should not attempt to do the work themselves. SHARP bears no responsibility for improper mounting or mounting that results in accident or injury.
Appendix Removing the speakers Disconnect the cable from the speakers. Perform the same steps for both sides. Unfasten the screws. Perform the same steps for both sides. CAUTION • Do not remove the stand and speakers from the TV unless using an optional bracket to mount it. NOTE •...
Appendix Troubleshooting Problem • No power • Unit cannot be operated. • Remote control unit does not operate. • Picture is cut off/with sidebar screen. • Strange color, light color, or color misalignment • Power is suddenly turned off. • No picture •...
Appendix Troubleshooting-Digital broadcasting The error message about reception of broadcast The example of an error message displayed on a screen • Failed to receive broadcast. • No broadcast now. The cautions about i.LINK Caution sentence • Record/Playback may fail on the selected model.
Appendix RS-232C port specifi cations PC Control of the TV • When a program is set, the TV can be controlled from the PC using the RS-232C terminal. The input signal (PC/AV) can be selected, the volume can be adjusted and various other adjustments and settings can be made, enabling automatic programmed playing.
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Appendix Response code format Normal response Return code (0DH) Problem response (communication error or incorrect command) Return code (0DH) Command table • Commands not indicated here are not guaranteed to operate. CONTROL ITEM COMMAND PARAMETER POWER SETTING P O W R INPUT SELECTION A TOGGLE T G D...
* Emergency alert messages via Cable are unreceivable. • As part of policy of continuous improvement, SHARP reserves the right to make design and specifi cation changes for product improvement without prior notice. The performance specifi cation fi gures indicated are nominal values of production units.
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CLEARING THE SECRET NUMBER If you forget the secret number, clear the secret number using the following procedure. Press MENU and the MENU screen displays. Press c / d to select “Setup”. Press a / b to select “EZ Setup”, “CH Setup”, “Parental CTRL” or “Reset”, and the Secret number input screen displays.
Product, and shall constitute full satisfaction of all claims, whether based on contract, negligence, strict liability or otherwise. In no event shall Sharp be liable, or in any way responsible, for any damages or defects in the Product which were caused by repairs or attempted repairs performed by anyone other than an authorized servicer.
SHARP ELECTRONICS CORPORATION Sharp Plaza, Mahwah, New Jersey 07430-2135 SHARP CORPORATION Printed in Mexico Imprimé au Mexique Impreso en México TINS-C310WJZZ 06P05-MX-NG...